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Course goals and Objectives
Goal:
Our goal is to empower managers and teams to make more effective market-related decisions by applying relevant market analysis in their business, ultimately leading to the faster achievement of business objectives.
Objectives:
The program aims to equip participants with the following:
A clear understanding of market focus and its significance.
Knowledge and proficiency in using market analysis tools tailored to their business context.
The capability to apply these tools through hands-on practice with a relevant case study.
Exposure to diverse outcomes and the ability to interpret relevant marketing strategies and tactics.
Workshop Outocmes:
Participants will gain the ability to:
Define market potential, enabling them to grasp market development and growth opportunities.
Diagnose the factors influencing market share and pinpoint relevant marketing strategies to increase or defend their share.
Evaluate the attractiveness of different market segments and prioritize them based on their potential, ensuring a focus on the most lucrative segments.
Understand the customer value equation and its impact on customer perceptions.
Conduct competitive positioning analysis to identify potential strategies for repositioning.
Practice these skills to apply them effectively in their interactions with marketing professionals on the job.
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