Embedded Files
The marketing diagnostic measures and identifies marketing capability gaps. This enables organizations to evaluate their current fitness and, if desired, implement improvement programs to close identified capability gaps. Our benchmarking tools for knowledge and attitude are unique in the marketing arena, having been developed with large worldwide databases. The marketing processes diagnostic has been developed and tested by international authorities in the marketing field. The diagnostic tools include the Knowledge & Mindset Barometer and the Marketing Strategy Alignment Assessment
Knowledge Mindset Barometer
The Marketing Knowledge & Mindset Barometer objectively measures the marketing knowledge and mindsets of individuals, groups, functional and business units in your organization.
This process identifies opportunities to build marketing capability and hence, build the profitability of your business.
It enables you to benchmark your team's performance against the Top Performers in our worldwide database and will enable you to target opportunities for improvements in marketing capability.
By using our Knowledge & Mindset Barometer you will be able to answer the following questions :
1.How good are the marketing skills and competencies of key groups in your organization?
2.How do marketing skills and competencies compare from one business unit or department to another?
3.How do marketing skills and competencies in your organization compare with leading businesses?
4.What training programs would improve your marketing skills and competencies to improve customer value and profitability?
Marketing Strategy Alignment Assessment
What is the MSAA Marketing Strategy Alignment Assessment Tool?
Marketing Strategy Alignment Assessment Tool identifies deeper business requirements. It is designed to create context and identify a logical consistency between training needs and the business objectives and priorities
For instance, the different marketing challenges faced by the Divisions of a company or a multi-national organization, create a business context for marketing training priorities.
This Assessment also creates a sharper focus and a framework for sequencing of training and best-practice embedding that will ensure the most important and timely benefits are achieved for the business.
MSAA Facilitates Training Strategy Development
From this data a marketing curriculum is created and customized to the specific needs of a client. This forms the basis for a training strategy and plan which identifies target groups for training and sequencing of training modules as well as budgets required to implement the plan across the organization.
BENEFITS:
It minimizes both time and costs in later stages of the marketing transformation process, ensuring the effective design of a program that meets individual and business needs. This approach maximizes the allocation and spending of dollars for learning and development while minimizing wastage in this area and produces effective business unit strategies.
Report abuse