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Stratmark can help businesses in the following areas:
How Stratmark Drives Business Success
Stratmark is committed to assisting clients in achieving their business objectives through its Strategic Analysis and Superior Value Propositions course and workshops. Led by the Stratmark team, this comprehensive program has been completed by over 2,000 executives and individual contributors worldwide, providing them with a shared language, mindset, methodology, protocol, and process for selecting and delivering a winning customer value proposition.
The cornerstone of this program is the Value Transformation workshop, which offers engaging and interactive sessions that include lectures, discussions, customer and competitor role-play exercises, and group activities. These activities are enhanced with graphics, videos, and structured role-plays to create an enjoyable and effective learning experience.
Upon completing the workshop, participants gain a deep understanding of key concepts, frameworks, and tools needed to creatively and systematically address critical questions related to new business opportunities, such as identifying and understanding customer needs and preferences, developing compelling value propositions, crafting effective strategies for delivering and communicating value, and building strong, sustainable customer relationships.
Stratmark's Impactful Assignments
Stratmark and its affiliate team tackle a variety of assignments to drive success for their clients.
They have made a significant impact in key areas, including:
1. Winning Big Contracts:
Assisting new business pursuit and capture teams in winning large government and commercial contracts by navigating complex customer communities and improving contract win-rates and execution.
2 .Catalysing Innovation:
Collaborating with multifunctional new business development teams to drive growth and innovation by developing, validating, and refining innovative disruptive product and service concepts and translating these into valid business cases and plans.
3 . Global Expansion:
Assisting business teams with overseas expansion projects, particularly in emerging growth markets such as Asia-Pacific, South America, and Eastern EU members.
4 Discovering New Markets:
Helping companies pursue advances in value-delivery-driven segmentation to create uncontested market spaces and room for growth by identifying untapped new groups with unique unmet needs.
5. Transitioning to E-business:
Assisting companies in transitioning to web-centric enterprises and taking advantage of internet-based enterprise IT transformation technologies and social media breakthroughs.
6. Improving Existing Business Model Performance:
Optimizing business teams' ability to tap into new sources of revenue from existing target markets and accounts by choosing and aligning around a value proposition that resonates with customers.
7. Unifying Portfolio-wide Growth:
Helping companies execute global growth strategies to ensure sustainable, profitable international growth by creating a value-delivery-driven framework and plan.
8. Keeping Ahead of Change:
Assisting companies in translating market-entry strategies into value propositions and value delivery systems that can be continuously improved as technologies, standards, regulations, customers, and competition evolve.
9. Measuring and Managing Success:
Helping companies create value-driven dashboards of quantitative and qualitative success metrics to monitor and influence business operating processes.
10. Capitalizing on Global Mega-Trends:
Working closely with management teams to capitalize on global opportunities brought about by discontinuities such as global commoditization and pricing pressures, personalization and customization, shifts from offline to online sources of business, climate change, increasing scarcity of resources, the evolving needs of low-carbon economies, the rise of new Generation Z customers, and the proliferation of personal communication devices along with the spread of telematics and biometrics, enterprise technologies, and the rise of social media, among others.
11. Optimizing Marketing Efforts:
Critically reviewing all marketing and sales communications and branding architecture to ensure these assets reflect a chosen superior customer value proposition, enhancing marketing and sales productivity.
12. Aligning Channel Teams:
Helping business leaders architect channel strategy by determining what intermediate stakeholders and business partners they must work with to deliver the right value to primary target customers. This involves ascertaining the value propositions and value delivery systems that the business must deliver to these partners so that they will be motivated to endorse the business' primary value proposition and play the role the enterprise needs them to play.
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